Moodle ISI Florence

 "Social Media, Social Food" is a comprehensive course designed to equip you with the knowledge and skills to develop and execute impactful social media strategies for the food industry (and beyond).

This course delves into the ever-evolving landscape of media, tracing its evolution from traditional forms to the dynamic world of social media platforms. You'll gain a deep understanding of social media analytics, enabling you to critically assess the successes of  food related business and identify key strategies that can be applied also to your own brand.

This course equips you to curate compelling content across leading social media platforms like Instagram, TikTok, Youtube, and Linkedin, while also leveraging website and blog content as additional digital touchpoints (during the course, we will also have the opportunity to understand the importance of other digital touchpoints such as Facebook, Google My Business, Pinterest, Spotify, the Metaverse, marketplaces, OTAs, etc., etc.)

From scripting engaging videos to harnessing the power of storytelling, you'll learn effective methods to capture and retain the attention of your target audience.

Beyond content creation, the course emphasizes the importance of a holistic social media approach. We'll explore the 4Ps/7Ps of marketing (Product, Price, Promotion, Placement/Distribution + People, Process, Physical Evidence) and their nuanced application within the context of social media.

Additionally, we'll address critical issues surrounding responsible online behavior, including privacy, addiction and cyberbullying.

This course is designed to be highly practical. You'll gain hands-on experience by developing content that will be published on dedicated online channels. The best works will even be featured on the official ISI Florence channels, providing valuable portfolio exposure.

THE STORY OF FLORENCE

2024 Fall Semester

Instructor: Professor Simone Testa, Ph.D.

stcourseisi@gmail.com

Credits: 3

Contact hrs/wk: 3

Tuesdays and Thursdays 9 – 10.30

Prerequisites: None

Office hours: By appointment

Since its Roman origins, through its internecine conflicts and artistic and literary flourishing, the history of Florence is highly representative of the history of Italy. Moreover, Florence was the cradle of some philosophical, artistic, and political ideas that were key in shaping the Western World. This course will help students find their bearings across this unique city, identify its most celebrated spaces, and understand how the city has changed and how it has been shaped by the character of its people. This will entail the exploration of its both well-known as well as hidden landscape and social spaces. The course will be divided into class lectures with PowerPoint presentations and outdoor explorations.

Objectives: Students will become aware of the changes that took place in the city through the centuries and how individuals and groups shaped both the character of the city and its cultural scene. Each week a list of readings will be assigned from primary sources, along with a few questions to help students concentrate on the texts.

VISITS. The course is split between class lectures and external lectures (i.e., walks across Florence, and sites visits). Punctuality is essential. Students will receive instructions on readings and viewings beforehand. Students are also required to dress in a way that shows respect toward any religious sites that they visit. Please make sure to consult the syllabus before each visit.

This comprehensive Pre-departure Orientation Course is designed to equip you with all the information and references you need to kick off a successful study abroad experience in Italy. 

This comprehensive Pre-departure Orientation Course is designed to equip you with all the information and references you need to kick off a successful study abroad experience in Italy. 

This comprehensive Pre-departure Orientation Course is designed to equip you with all the information and references you need to kick off a successful study abroad experience in Italy. 

This comprehensive Pre-departure Orientation Course is designed to equip you with all the information and references you need to kick off a successful study abroad experience in Italy. 

This comprehensive Pre-departure Orientation Course is designed to equip you with all the information and references you need to kick off a successful study abroad experience in Italy. 

This comprehensive Pre-departure Orientation Course is designed to equip you with all the information and references you need to kick off a successful study abroad experience in Italy. 

This comprehensive Pre-departure Orientation Course is designed to equip you with all the information and references you need to kick off a successful study abroad experience in Italy.