Course info

 "Social Media, Social Food" is a comprehensive course designed to equip you with the knowledge and skills to develop and execute impactful social media strategies for the food industry (and beyond).

This course delves into the ever-evolving landscape of media, tracing its evolution from traditional forms to the dynamic world of social media platforms. You'll gain a deep understanding of social media analytics, enabling you to critically assess the successes of  food related business and identify key strategies that can be applied also to your own brand.

This course equips you to curate compelling content across leading social media platforms like Instagram, TikTok, Youtube, and Linkedin, while also leveraging website and blog content as additional digital touchpoints (during the course, we will also have the opportunity to understand the importance of other digital touchpoints such as Facebook, Google My Business, Pinterest, Spotify, the Metaverse, marketplaces, OTAs, etc., etc.)

From scripting engaging videos to harnessing the power of storytelling, you'll learn effective methods to capture and retain the attention of your target audience.

Beyond content creation, the course emphasizes the importance of a holistic social media approach. We'll explore the 4Ps/7Ps of marketing (Product, Price, Promotion, Placement/Distribution + People, Process, Physical Evidence) and their nuanced application within the context of social media.

Additionally, we'll address critical issues surrounding responsible online behavior, including privacy, addiction and cyberbullying.

This course is designed to be highly practical. You'll gain hands-on experience by developing content that will be published on dedicated online channels. The best works will even be featured on the official ISI Florence channels, providing valuable portfolio exposure.