What is “Social Media”- and how will developing media skills help students plan successful careers in the world of food? The world of social media has its specialized vocabulary for food studies as well as other fields.
Key terms such as "strategy," "engagement," and "content" form the basis of our study.
More importantly, we may say that social media today is a "must" not only for any business company seeking a place in the market but also for anyone willing to emerge professionally and build a career in a society where most people expect to have whatever they need whenever they want
Course Objectives and Learning Outcomes
Below are the course’s learning outcomes, followed by the methods that will be used to assess students’ achievement for each learning outcome. By the end of this course, students will be able to:
learn to analyze the social media strategy of major brands in the food industry;
learn the responsibilities of different kinds of digital participation, from curating social media to blogging;
cultivate an ability to discern, analyze and manage attention to food;
learn to use social media tools effectively for the food industry;
understand the need for critical consumption of information;
understand and practice appropriate online behavior as a food social media manager;
learn how to become critical citizens thanks to social media considering the impact of their actions in a digital environment.
- Professor: Marco D. De La Pierre